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Part 3: Top 7 Things Your Craigslist Ad Must Have

So you know what people shopping on Craigslist are thinking, and what their life situations are. You also know a few things to leave out of your ad. Let’s take a look at what your ad must have.

1. Your info – This might be common sense, but you would be surprised how many ads don’t have any way to contact the photographer. Your basic company name, email, and phone number is all you need.

2. Quick and to the point – People on average spend 2 seconds on print ads. At writing I couldn’t find info on the amount of time people spend viewing CL ads, but I bet it’s not to far from 2 seconds.

3. Professional – Here is a sample ad I found. It didn’t come with any images. Not one.

I have over 10 years of experience in photography and would be happy to give you my resume, but I believe that my photographs speak for themselves. They say a picture is worth a thousand words. I hope that these photographs tell you stories that engage and interest you enugh so that I can help you tell YOUR story and memorialize it for you in print. Ultimately, I want the photographs that I take for you to make you feel as much joy as I feel when I take them. I spacialize in infant/children/senior/family and wedding photography. Enjoy the site, (….photos.com) and please let me know if you like what you see and want me to capture an important moment in your life.”

When your in a visual industry and not add at least one image in your ad, miss-spelled words, and a boring story your going to get passed. This ad screams amateur! Also, the body of work on their website didn’t match the “10 years of experience” claim (that’s another story).

4. Enticing enough – No one seals the deal with just a CL ad. Your ad just needs to be captivating, simple, and enticing enough for a potential client to see more, and to ultimately contact you.

5. More impressive than the 10th guy – This goes back to people looking at at-least 10 other photographers. If your ad can be better than the 10th ad you have a shot at a potential client wanting to see more. Of course the better your ad can be the better your chances are.

6. Call-to-action – Here is what the Businessdictinary.com definition.

“Words that urge the reader, listener, or viewer of a sales promotion message to take an immediate action, such as ‘Write Now,’ ‘Call Now,’ or ‘Click Here.’ A retail advertisement or commercial without a call-to-action is considered incomplete, and ineffective.”

7. Why hire you? – The number one concern you need to answer is “Why should I hire you over the other guy? This is the Elephant in the room.  This question is on the back of each potential client.  Being cheaper is not your answer. More accolades is not the answer. Being more arrogant is not the answer. Dissing your completion is not the answer. You will find the answer within you.

Coming soon, Part 4: How to create a simple, compelling, and professional Craigslist ad.